THISISTEAMREEM

This article from CPP discusses how Louis Vuitton has chosen to open for Creative Direction over Expansion.

Is that such a bad thing? why grow to fast when you can maintain and expand the creative horizons and develop the expansion organically? Its a controlled method but it works

Thoughts?

An article about how burberry have a new made to order service personalising the catwalk

A suggestion for our brands not necessarily the same thing but offering something new to the consumer that adds a further emotional attachment to the brand.

Technology is constantly developing and there is much to be said for “the early bird”